Industrial Economics Essay Example | Topics and Well Written Essays - 1500 words

Industrial Economics - Essay Example Kenneth J. Cook wrote, "Many small business owners and executives consider themselves at worst victims, and at best observers of what goes on in their industry. They sometimes fail to perceive that understanding your industry directly impacts your ability to succeed. Understanding your industry and anticipating its future trends and directions gives you the knowledge you need to react and control your portion of that industry. However, your analysis of this is significant only in a relative sense. Since both you and your competitors are in the same industry, the key is in finding the differing abilities between you and the competition in dealing with the industry forces that impact you. If you can identify abilities you have that are superior to competitors, you can use that ability to establish a competitive advantage." (Cook, 1995) An industry analysis consists of three most key fundamentals: the causal forces at work in the industry; the on the whole magnetism of the industry; and the critical factors that establish a company's success within the industry. In 1980, Michael E. Porter developed a leading model for analyzing the arrangement of industries. A complete industry analysis necessitates a business owner to make an objective examination of the underlying forces, attractiveness, and success factors that establish the composition of the industry. ... Collecting and evaluating information on competitors is essential for successful strategy formulation. Porter wrote, "Once the forces affecting competition in an industry and their underlying causes have been diagnosed, the firm is in a position to identify its strengths and weaknesses relative to the industry. An effective competitive strategy takes offensive or defensive action in order to create a defendable position against the five competitive forces." (Porter, 1980) The first step in carrying out an industry analysis is to evaluate the impact of Porter's five forces. "The collective strength of these forces determines the ultimate profit potential in the industry, where profit potential is measured in terms of long term return on invested capital," Porter stated. "The goal of competitive strategy for a business unit in an industry is to find a position in the industry where the company can best defend itself against these competitive forces or can influence them in its favor." (Porter, 1980) Beer Industry The beer industry has been seeing a lot of globalization lately, although consumers all around the world continue preferring local brands over the imported ones. Besides, the cost of manufacturing at one place and then shipping to other parts of the world is costlier than brewing it regionally. As the millennium came in, the international brewers began extracting positive cash from their regional acquisitions in the 80s and 90s. The beer industry stands global today. Heinkin and Anheuser Busch, the two giants in the beer industry took drastic and significant steps towards becoming global. These companies either acquire breweries in other countries or contract with them and then brew and

Why we crave horror movies, by Stephen King Essay

Why we crave horror movies, by Stephen King - Essay Example It is a long held belief that only abnormal people can get joy and happiness by watching horror movies. People try to display this belief by reacting with horror at whatever gory happens in the horror movies. Hence, King is right when he argues that horror movies are conservative and reactionary as the horror movies show only those things that are acceptable to human limits of goriness and by doing that, prevents the social approach towards horror from changing. Movies as conservative and reactionary King says that horror movies are conservative as they help people to confirm to themselves and to the world that they are ‘normal’ people as they fear and loath things that horror movies show. According to him, horror movies limit their goriness and ugliness by showing only those things which can be digested by human mind. In doing so, horror movies conform to the social expectations and hence, they remain conservative. King also says that horror movies are reactionary as th ey help people to avoid social change. By that he means that people avoid the social change by refusing to accept their attraction towards the antisocial and gory aspects of their mind. The fact remains that despite of knowing that horror movies are about gory violence, evil spirits, sinister vengeance etc., people still choose to watch the movie. If they had really felt repulsive towards the ugly, gory, violent and disgusting things in life, they would have chosen not to watch the horror movies, which are full of these things. However, horror movies provide only that which can be accepted by the society. Hence, King says that horror movies are reactionary as they oppose social change and reinforces the attitude of ‘normality’ in people. Role of horror movies People find an outlet to their suppressed emotions and antisocial emotions through the horror movie. Their desire to kill, beat, tear apart or bite the hated person is fulfilled through the gory scenes in the horro r movies. Horror movies also work as a representation of human desire to know the deeper aspects of human psyche and the universe. Horror movies serve as a path to the dark side of human mind. People who make horror movies are not machines. They are human beings and part of human society. It is obvious that whatever is shown in the horror movies are the things that they have imagined and thought about. The fact is that the gory, sinister and evil things interest and appeal to the human mind. However, in their waking state and to remain ‘normal’, people push these things to the unconscious. For example, the ideas of ghosts, vengeance after death, exorcism, possession by evil spirit etc., have always appealed to human minds. Sadly, they do not approve these things. They say that these are all imaginations and myths. However, innately they are still curious about it and feel that these can be true. Their fear of darkness, fear of closed rooms, fear of heights etc., show th at human beings do believe in the existence of ghosts and paranormal. However, their rational mind demands proof and scientific approach. Hence, they do not express their curiosity about the paranormal openly. However, their thirst to know the unknown and their excitement is fulfilled through the horror movies. Horror movies serve the craving to know what happens if there are ghosts or devils or evil spirits. They serve the antisocial aspects of the society and hence, also give an outlet to the abnormal and antisocial emotions suppressed inside the unconscious. By doing so horror movies serve the society as it saves people from exploding their emotions in the society. There are